As a full service agency we bring a strategic overview to all projects. Our team of passionate specialists represent fresh thinking, innovation, and creativity.

Paula Hellyer



Paula has over 18 years experience working in senior marketing and communications roles and holds a BCom Marketing from the University of Otago. Prior to returning to Dunedin Paula was the Marketing and Communications Manager for New Zealand’s largest architecture practice Jasmax, she was also the only non-architectural staff member to be appointed to the position of associate.

In addition to her knowledge of marketing Paula is an avid collector of New Zealand art and often draws on her knowledge of art and design to inform her work. Paula has an impressive network of industry contacts throughout New Zealand.

Katie Tucholski

Marketing Strategist


Katie holds a BCom Marketing from the University of Otago and has worked in senior marketing and sales roles for a diverse range of organisations in New Zealand and overseas. Some of Australia and New Zealand’s most iconic brands including Mainland, Darrell Lea and Fairfax Media have benefited from her marketing talent.

Immediately prior to joining Glow Katie was Regional Manager for Fairfax Media in Dunedin, a role which combined her strategic and business management skills. As a specialist in marketing strategy she will help bring clarity to any sector, brand or marketing challenge.

Lucinda McConnon

Graphic Designer


Luci excelled during her time at Otago University, taking out the Design prize for highest level of attainment in the second year of her study towards a BA in Design Studies. She then cut her teeth in student media, spending a year as Technical Editor at Critic magazine where she picked up Best Cover design at the Aotearoa Student Press Association awards.

Prior to joining Glow in 2016, Luci spent 3 years at the Otago University Students’ Association as their sole designer, a role that included creating all the branding and collateral for the immensely popular Dunedin Craft Beer & Food Festival.

Robyn Farley

Graphic Designer


Robyn earned the Looking At The Big Picture award for services to design two years running while studying towards her Bachelor of Communication at Otago Polytechnic. She spent a further year at the Otago Polytechnic’s newSplash Studio as a designer and sign maker.

Before recently returning to Dunedin Robyn spent four years at Wellington design studio Capiche, where she worked on projects for Consumer Protection, VTNZ and Heritage NZ.