Anderson Lloyd

Anderson Lloyd are one of New Zealand’s oldest legal firms with 150 years of history and 120 staff over four offices in Auckland, Christchurch, Queenstown and Dunedin.

The design roll-out of the new branding for such an iconic New Zealand law firm in a market that is traditional in its approach was a unique challenge for the Glow team. In addition to the brand challenge, the partners had a 12 week deadline for delivery of the entire project to coincide with the opening of the new Auckland office.

The new brand has given the company a distinct point of difference from other firms whilst retaining the professionalism and credibility that was requested in the initial brief. The brand suite is flexible enough to offer the firm a range of applications across all media.


Launch the website:
al.nz

Working with a nationally based steering group of six partners via video conferencing Glow delivered:

  • Wordmark and logo development
  • Brand guidelines establishment
  • Design of all printed stationery for 120 staff
  • Design of legal templates
  • Design of full suite of service brochures
  • Design of signage for four sites
  • Campaign photography over four sites
  • Video profiling of the company over four sites
  • Redevelopment of internal digital communications
  • Redesign of website including navigation
  • Development of advertising campaign
  • Placement and media buying – advertising campaign
  • Redesign of all advertising templates
  • Template and layout of external newsletter – Journal
  • Design of all merchandising
AL_MARK_BLUE