Sumfood are changing the face of food consumerism on a global scale. Through analysing data trends, and giving consumers a voice, they are changing the way people think about food – one consumer at a time.
Glow created the Sumfood identity and collateral and is driving visitors to Sumfood’s website via weekly post on social media. The three areas of interest to Sumfood – food, data science and insight – are represented as icons within the logo. Combined with vibrant colours and a friendly sans-serif font, the logo represents a company the public can trust will keep them informed and up to date about global food industries.
To help Sumfood build an online community Glow applied this graphic style to a series of static social media posts and animations. A playful use of typography and an ever growing library of icons results in a series of posts that are both enjoyable and informative, while encouraging social media users to sign up and join the website for even more information.
Behind the scenes Glow has provided strategic support for Sumfood. This ranges between immediate work like engaging partnerships between Sumfood and local markets, to ensuring that long term goals like an international launch go ahead smoothly. Glow also manages Sumfood’s PR and media, booking interviews with Chief Executive Helen Darling in local papers and radio.